At the Berlin Fashion week 2023 i-mmersive teamed up with Yonna.ai to display fashionera, a virtual-try on Mirror app and created especially for the fashion week a own dedicated metaverse. The fashioneura app is a game-changer for fashion enthusiasts. Using augmented reality, it allows users to virtually try on clothing and accessories with incredible realism. It’s a game-changer for online shopping, allowing you to see how that outfit really looks before you hit the “buy” button.
The Fashion Metaverse, on the other hand, is a digital world that brings fashion to life in ways we’ve never seen before. It’s a place where designers can create and showcase their collections in a virtual environment. Think runway shows, interactive showrooms, and social events, all happening in the metaverse.
The collaboration between i-mmersive and Yoona.ai has seamlessly blended cutting-edge technology and high fashion. During the launch event, I was awestruck by the way the models in the virtual world strutted down the runway, and I couldn’t believe how accurately the Virtual Mirror app replicated the fabric textures and fit of the clothing.
This partnership has the potential to revolutionize the fashion industry, making it more inclusive, sustainable, and accessible. With the Virtual Mirror app, it’s easier to make informed purchasing decisions, reducing return rates and waste. The Fashion Metaverse opens up new avenues for creativity and engagement, pushing the boundaries of what’s possible in fashion presentation.
As Berlin Fashion Week 2023 continues, all eyes are on i-mmersive and Yoona.ai. The future of fashion has arrived, and it’s virtual, immersive, and more exciting than ever. Stay tuned for more updates on this game-changing collaboration!
application can be an enabler to future car retail concepts where in-town retail concepts in small spaces get in reach by AR technology.