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XR Fashion Fitting fashioneura

By 30. April 2022November 29th, 2022No Comments

Fashion industry is one of the biggest sources of polution. Many clothes are thrown away at the end of the season, and high return-quotas in online-shopping reinforce that problems. Many people order wrong sizes or styles to try out, only to send them back later. In most cases clothes are thrown away, instand of being refurbished. Globally, an estimated 92 million tons of textile are wasted each year. It translates to one rubbish truck full of clothes ending up on landfill sites every second.

The 5G VR Connected Fashionizer is revolutionizing the fashion industry with its virtual mirror: the client is scanned and measured, while trying new clothes. Additionally via 5G the live-video stream of the client in virtual clothes is shared without latency. He he gets instant feedback from his partners or friends. Fashion brands can produce clothes on demand once they are bought and so less fabric is wasted. The virtual mirror is a game-changing addition for an industry, that suffers from a return-rate of 30%. The real measurements  convert clothes into corresponding sizes of all brands. All customers get only perfectly fitting clothes. 5G is undoubtebly a key factor, as it enables a fast transfer of 3D data. On the one hand 3D-models of clothes, that are stored in the cloud are downloaded, on the other hand the scanned 3D model of the client is uploaded for further use. Furthermore, 5G is the basis for the application to run as a cloud edge application, thus keeping computing power and maintenance in the stores low.

Our solution has a huge economic impact, as fashion and apparel industry has an global annual revenue of $665 billion (2020).

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